Trader Joes, sub brand Aisle One Dogs

Trader Joes is your friendly neighborhood store where you find a variety of items from all over the

world. Trader Joes is looking to create a new branding of their chain of stores and is also asking to

develop a sub brand that will work in everyday essentials, productivity and dog food that will be all

​placed in an organized and systematic manner on the shelves for all happy shoppers.

Aisle One Dogs is a sub brand and is one of the three categories. The package design was created

with a recycled chip board material that has a color coded plastic handle per bag that has a magnetic

enclosure for freshness making it easy and convenient for you to carry. 

All of the following work was created and produced by Marcella Silva, Stephanie Hutomo, Maria Evangelina

and Ashleigh Brewer.