Trader Joes, sub brand Aisle One Essentials

Trader Joes is a friendly neighborhood store where you find a variety of items from all over the world. Trader Joes

is looking to create a new branding for their chain of stores and is also asking to develop a sub brand that will work in 

‚Äčeveryday essentials that will be placed in an organized and systematic manner on the shelves for all happy shoppers.


Aisle One Essentials is a sub brand and is one of the three categories. The package design was created with second

use containers and a simple identity system that works on the shelves, your own pantry at home and is easy to carry

and reuse. This system saves space and the environment.

All  of the following work was created and produced by Marcella Silva, Stephanie Hutomo, Maria Evangelina and Ashleigh Brewer.