Trader Joes, sub brand Aisle One Productivity

Trader Joes is your friendly neighborhood store where you find a variety of items from all over the world. Trader Joes is

looking to create a new brandingfor their chain of stores and is also asking to develop a sub brand that will work in everyday

essentials, productivity and dog food that will be placed in an organized and systematic manner on the shelves for shoppers.

Aisle One Productivity is a sub brand and is one of the three categories. The package design was created with a innovative

continuous spray that has a specific color system according to kitchen, bathroom and all purpose. It is a smart and dependable

product that is fun to use.

All of the following work was created and produced by Marcella Silva, Stephanie Hutomo, Maria Evangelina

and Ashleigh Brewer.