Trader Joes, sub brand Aisle One Productivity
Trader Joes is your friendly neighborhood store where you find a variety of items from all over the world. Trader Joes is
looking to create a new brandingfor their chain of stores and is also asking to develop a sub brand that will work in everyday
essentials, productivity and dog food that will be placed in an organized and systematic manner on the shelves for shoppers.
Aisle One Productivity is a sub brand and is one of the three categories. The package design was created with a innovative
continuous spray that has a specific color system according to kitchen, bathroom and all purpose. It is a smart and dependable
product that is fun to use.
All of the following work was created and produced by Marcella Silva, Stephanie Hutomo, Maria Evangelina
and Ashleigh Brewer.