Behr Paints was founded in 1948 after the Second World War, the founder Otho Behr, Jr. began selling linseed

oil to paint stores from the back of his woody station wagon. It was this dedication and recognition that I wanted

to highlight with a modern and friendly approach for consumers.


Take an existing paint brand and revitalize this identity through a packaging design in order to create

a distinction on the shelf in a competitive retail market. There is a loyal consumer base looking for something

refreshing and new that will stand out from the rest and which will increase sales.


Behr Paints, Packaging Design System