J. Lohr Vineyards and Wines



This project was to choose an existing wine brand and revitalize this identity through an evolutionary

typographic with accompanying package design. In order to create a distinction on the shelf in a fast

and competitive wine retail market where there is a loyal consumer base who is on the hunt for a rich

and savory taste with a visually memorable identity that will stand out from other wines.



J. Lohr was raised on a South Dakota farm where his agricultural roots armed him with an innate sense

for the intricacies of climate, soil quality and location. His scientific background was inspirational for both

the premium Cabernet Sauvignon and lower grade Chardonnay.